Aprilia is Europe’s second
largest producer of motorcycles and scooters and the only company offering
a complete range on two wheels.
In just over 30 years, Aprilia has grown
from a small company producing bicycles to become a reference point for
the Italian and European motorcycle industry for the results obtained,
production organisation, technological research, design and human resources
A success largely deriving from the
great passion for motorcycles, determination and extraordinarily far-sighted
business intuitions of the company’s President, Ivano Beggio.
Passion, enthusiasm and technology -
these are the distinctive characteristics of Aprilia, a company which
loves a challenge and always aims to win, both on the tracks and on the
Aprilia has always successfully interpreted
and anticipated trends on the motorcycle market, producing innovative
products able to satisfy the demands and expectations of two-wheeled transport
The company is based in Noale (VE) and
has five factories (four in Italy and one in San Marino) and seven foreign
branches (five in Europe, one in the USA and one in Brazil).
During 2000, total production amounted
to about 240 thousand scooters and motorcycles with capacities of between
50 and 1000 cc.
Turnover in 2000 exceeded the 1,100
billion lira mark, 54% coming from abroad. The company currently has 1,750
employees, together with a further 3,500 jobs in the spin-off sectors.
Between 1985 (the first year of the
company’s racing participation) and 2000, Aprilia won 15 World Speed Championship
Titles (a further two World Trials Championship titles were won in 1992),
with a total of 116 race wins (111 World Championship GP wins and five
victories in the Superbike class where Aprilia made its debut in 1999).
The extraordinary results achieved in
racing have kept pace with success on the market. In the last three years,
sales have almost doubled and the high powered motorcycle sector (in which
Aprilia has been represented with the RSV 1000 since 1998) is gaining
ever more weight with respect to the scooter sector (which today accounts
for 80% of sales).
The common denominator of all Aprilia
products is the high technological and style content, together with use
of the most advanced solutions to protect the environment.
In 2000, Aprilia’s more than ten years of experience
on this front led to production of the Ditech engine (Direct Injection
Technology) featuring an electronically controlled direct injection system.
This reduces fuel and oil consumption by 30%, hydrocarbon emissions by
80% and carbon monoxide emissions by ten times. All without compromising
on the brilliant performance and pleasure of a comfortable and efficient
For Aprilia, 2000 was an important
year. As well as consolidating its market shares, it also stepped into
the limelight with acquisition of two historic names in Italian motorcycling
- Moto Guzzi and Laverda. Enthusiastically promoted by Ivano Beggio, these
take-overs are part of a plan which, focussing on the great tradition
of Italian motorcycling, aims to create a centre of attraction able to
take on the challenge of tracks and markets throughout the world with